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We live in an era of constant media consumption and short attention spans. The only way to get your content or brand out in front of possible clients and consumers is through the use of SEO and web design. But why spread yourself too thin?

This is where we at Modest Creation can come in to assist you. As an SEO & web design agency, we ensure that we are up to date with current industry trends. Any website that our designers specially create for you is customized to fit your needs and requirements. When you need online advertising you need Modest Creation.

Latest Technical Updates

Tips To Find The Best Graphic Design Company

If your business is in need of graphic design, you will want to find the best graphic design company to assist you. Finding the best graphic design company doesn’t have to be too difficult of a process. Below, we will be going over some of the key tips for finding the best graphic design company for your business.

Finding The Best Graphic Design Company: 

1. Know What To Look for. 

One of the most important things that you will want to do is figure out what you should be looking for when you are choosing one. By having a good amount of knowledge of what you should be looking for, it will allow you to better assess your options to find the best company available to assist you. This will help ensure that you are able to properly assess the different candidates and find the right one for your business. For instance, if you are going to be redesigning your entire brand, you want a company with a lot of experience and a specific skill set in branding. Whereas, if you are simply looking for basic graphic design, you might not necessarily need to look too much at branding expertise.

2. Consider Portfolios. 

While you shouldn’t base your entire decision off of the company’s portfolio all of the time, you do want to carefully asses the company’s portfolio to ensure that they are going to be fully capable of handling the tasks that you have for them to complete. By finding a company with a solid portfolio, it should give you a good idea of what the company is capable of and whether or not they have the ability to produce end results that you might be satisfied with. Finding a good company with a solid portfolio is key to not only making a good hiring decision but also to avoid wasting your time with either an inexperienced company or a company that is not capable of handling what you need to be done.

3. Be Clear About Your Expectations. 

Another major thing that you are going to want to do when you are looking to find the right graphic design company would be to be as clear as possible about your expectations. You want the company that you are considering hiring to fully understand what you are looking for in order to find the right one. By setting clear goals and expectations, you should be able to find a company that is confident in their ability to surpass your expectations and to achieves the goals that you have set.

4. Trial? 

If you are looking to hire a graphic designer to approach a big project or a complete redesign of your entire brand, it might be in your best interest to start off with a trial before fully committing to the company. If they are going to be willing and able to do this, it will allow you to get much more comfortable with the company. Along with this, it should give you much better peace of mind knowing what they are capable of and that they are going to be able to deliver as promised.

5. How Long? 

Another thing that you are going to want to consider would be the expected completion time of the project. You want to find a company that is going to be able to finish the project within a specific set period of time to ensure that you will be getting the design when you need it. Finding out the estimated time that the project is going to take can give you a good idea on the designer’s capabilities and whether or not they are going to be able to meet and/or exceed your specific deadlines.

6. Reputation. 

Another thing that you should consider when you are approaching finding the right company would be the reputation of the company that you are considering. Finding a company with a solid reputation on the marketplace is absolutely crucial to finding the right one because it will ensure that you are able to find a company that has exceeded its client’s expectation in the past. Finding a company with an excellent reputation is a great way to avoid hiring a company that you might regret. It is also a good way to narrow down options that you might be choosing between which can save you a significant amount of time.

7. Pricing. 

The pricing that the company quotes is another important factor to consider when you are in the process of identifying the right company to consider hiring for the graphic design work. While you should never hire a company based on price alone, you do want to find a company that is going to be fully able to complete the project within the scope of your allotted budget.

8. Relevant Experience. 

Not only do you want to check on general graphic design experience, but you want to check on relevant experience handling whatever work you are attempting to get done. Whether that’s logo design, overall branding, banner design or something else. Try to figure out how relevant the experience is to your end goals and you should be able to find the most experienced company that is available in the marketplace. Finding a company with niche specific experience can mean the difference between getting great results and sub-par results.

Overall, there are a lot of things that you should think about and consider when you are attempting to find and hire the right graphic designer for your project. A lot will depend on what you want out of the design company. However, by taking a close look at your expectations and goals and comparing them to the experience and skillset of the designers on the marketplace, you should be able to find the company that is the ideal match. You want to try to find the company that is experienced enough and one that has shown and proven a skillset that would make them an ideal candidate for your design purposes.

SEO Algorithms – Taking Things Back To Basics

Let’s say someone stopped you on the street and said to you, ‘give me a definition of SEO Algorithms‘, what would you say? Of course, you have heard of them before, in fact, you may even feel rather knowledgeable about them, however, how would you sum them up in a couple of words? It’s quite a challenge isn’t it!

Maybe you would say that it is the process involved in completing tasks. Then again, you may define it as a means you use to reach a result or a method used to solve issues or to define how to do something. They all sound rather reasonable, right? However, the world of SEO Algorithms is such a wide and complex one that sometimes we just need to take a step back from it all and get the basics back in our head again. Are you ready to do that together? Great, let’s get started!

How Do Search Engines Index The Billions Of Pages Out There

There really is a colossal amount of information out there in cyberspace. Even if you took the most boring, unheard of topic, in the world, you could be pretty certain that if you searched for it online, you would come with a host of pages to visit. Indeed, our world is a very different place to even one decade ago!

For search engines to index and arrange the billions of pages that are in cyberspace they have to make up unique identifiers. Of course, these identifiers then need to be managed. Unlike may be the case with a physical inventory process where numbers and figures are clearer, a search engine has no idea how many pages are eventually going to need to be indexed. In fact, at the rate that we are currently adding to our online world, that number can rapidly grow within a very short period of time.

Where Does Unpredictably Come Into Play?

A physical warehouse that is carrying out an inventory can use predictable patterns to give them a big helping hand. They can analyze what is in high demand, what is in low demand and what regular orders seem to come in.

We really can’t say the same for a search engine. Certainly, queries and clicks are able to be tracked, however, there are countless new queries each and every month. In fact, that figure could be as high as 20-25% new queries that come rolling in, month in and month out. In a simple word, we could call this; unpredictability. That is where SEO Algorithms really come into play.

What Is A Search Engine Really Trying To Do?

Search engines have a huge task on their hands. Ultimately, they are trying to find a resolution to a number of issues. Firstly, a huge and growing amount of inventory is hitting the online world each and every day, the design, the quality, and the quantity are all unpredictable; this needs to be managed.

Secondly, the number of requests come streaming in on a relentless basis and the search engine needs to have a way of dealing with these queries, many of which they may not have seen in a similar format before.

How Do Algorithms Work In Mathematics?

Of course, the world of mathematics just loves algorithms. However, for them to be used to solve multiple problems, the problems must belong in the same class. This means that their characteristics need to be similar. Get a more detailed view of what algorithms in mathematics are.

Is this the case in the online world? Well, take a moment to think about it; are managing data and searching data one and the same class of problems? We could hardly say so! These two processes are very different. Hence, when we talk about search engine algorithms we really are talking about a mega-algorithm which includes a lot of smaller algorithms.

For people who are trained in the world of search optimization, they may find that when they focus on each smaller algorithm separately, rather than just look at the mega-algorithm as a whole, their task becomes less complex and a little less overwhelming too!

Now, Let’s Look At SEO Algorithms

This is the process used to optimize search content. In other words, the way the web pages rank in a search engine. When design and modification are used artfully, this can give an excellent result.

When thinking about having success in his field, it can be viewed in a very simple way; getting a page to be indexed so that it is the used to respond to the highest number of queries as possible. That makes it feel a lot easier to understand, right?

What Can You Expect If You Get It Right?

It is very clear that when it comes to such algorithms, there is a lot involved in getting it right and keeping it right. However, what can you expect to happen if you do?

Maximum optimization is the dream that you are reaching for. For example, when a single page is ranked so that it responds to 100 SEO questions.

Does This Mean To Always Be Number One?

Now, let’s get something straight here. Maximum optimization does not necessarily mean being the number one listing. It is all about ranking well for as many relevant queries as possible. This means that the page may not be at number one position, but the ranking will be excellent for a wide number of queries.

What Makes A Good Algorithm?

Simplicity is key. Once you start making things too complicated you really only make your job harder and likely less successful. You want your page to be as relevant as possible to the majority of the queries which it has indexed words for. This means that words need to be repeated, given emphasis and used in each and every possible combination.

How Can You Achieve This?

One way is by creating a page that is full of text and tries to include each and every necessary point. However, a more refreshing and constructive way could be that of analyzing how you actually construct your text. Look at where you are putting the emphasis, how you are repeating keywords and ultimately make sure that each and every word on that page counts. This may require extra repetition, changing word orders and creating patterns, but it does not necessarily mean bigger chunks of text.

How have we done in helping you to understand our topic? Certainly, no one said it would be an easy one to understand. However, if you have got this far it surely means that you have an investable interest in the topic of SEO and are keen to gain more knowledge, sharpen your skills and ultimately become more successful in what you do.

Remember, our online world is constantly growing and it looks like the sky really is the limit when it comes to what is carried out online. Now is not the time to fall behind. If you really want to stay at the top of your game you need to stay up to date with our ever-changing online world.

We hope that by taking things back to the basics and analyzing some of the elements, benefits and influences that affect SEO,  you have been able to take in a deep breath and ensure that your knowledge and experience are built on a solid basis. Whatever else, remember to enjoy and embrace our online world and everything that goes with it, that has to be one of the biggest secrets to true success.

How To Search Engine Optimize Your Website

When setting up a website for your brand or your organization it’s important to have your information displayed in a clear, concise, and user-friendly way. When your SEO is organically implemented into your website, potential clients and customers are much more likely to trust you. So how is this done?

Our digital agency specializes in designing for clients across specific niches. Designing for efficient SEO that is catered to the needs of individual companies is vital. Here are some of our tips for designing with SEO in mind without hindering any of your content.

Know How To Manipulate Usability Factors

When searching for a key term in any popular engine, the AI’s goal is to provide the best possible result for the user. The best way to make sure you’re on top is simply by having the most efficient content out there. Items like keyword frequency, user dwell time, and bounce back rate all heavily influence how a platform’s bot will rank your website.

Beyond that, the rest of your success is simple. Getting more viewers to see and interact with your content means more possible revenue from advertisers. On a practical level this means that different search engines will often reward websites who put effort into their user experience. The longer a customer will linger on your page, the higher Google, Bing, and others will rank it.

Other items that help increase a page’s SEO is the amount of inbound and outbound links that are connected to your site. Building a trustworthy network allows for different platforms to know your reliability.

Social shares also help to increase your visibility. Having your content ready to share with as few clicks as possible is also beneficial to the experience.

One last item to be aware of is to not only focus on desktop usability. Over half of Google’s users come from mobile devices. Because of this, Google’s search engine prioritizes websites that are optimized for smartphones.

Design Your Content For Discovery

In order for your bots to index and crawl through your website, it needs to be able to be discovered. While artificial intelligence is complex, what they are able to do is still limited. Their expertise is restricted to text content and following links. They aren’t able to categorize pictures or other types of media.

What you want to aim towards is designing your site architecture in a way that is intuitive for potential customers to engage with. Your most valuable content should be placed high up in your websites design, in other words, above the fold. These pages should hold your most valuable keywords. From here on out, split up the remaining content into linking subpages.

How Much Do Your Current Web Designers Know About SEO?

Working as a digital agency for internet SEO content and web design we have been working around the clock and rapidly expanding just to keep up with our orders. Search engine optimization is a hot and trending marketing strategy used to heighten your brand’s visibility. Do your current web designers know how to target your website with SEO in mind? Here are some foolproof signs to recognize that your web designer doesn’t know what they’re talking about.

Number 1: Using Outdated Techniques

If you ask your designer what they’ll be using for your project in order to properly index your site, there are a variety of answers that they can give that you should be concerned about. If they answer with javascript, flash, or tell you it doesn’t matter – drop them immediately!

The reason for this is because search engines are horrible at being able to index content if it’s in a flash video. This is also true for images or any type of media that isn’t text. Executing in javascript can lead to horrible scenarios where your content can’t get triggered because it can’t be accessed. Correctly using HTML and CSS to create major design elements of your website is a vital part of a website’s success.

Number 2: Not Knowing Current Industry Trends

Your web designer should be aware of current industry trends. If you ask for recommendations for a home page listen carefully to their answer. Any type of splash page with flash versions of the site, large images, or movies that play immediately are all useless when it comes to having valuable SEO content on your page. If you do not use your homepage properly or set it up and a useful way, different search platforms will not be able to index it correctly.

Number 3: They Have No Idea What SEO Even Is

Your web designer should be aware of common errors and SEO redirects. They should know the difference between a 301 redirect and a 302. While users experience the same thing for both redirects, only one of the two has the benefit of inbound links. That is the 301 redirect. When it comes to web design even being aware of where things redirect and why is important.

Contact Us

Are you looking to take your online presence up to the next level? By hiring our Modest Creation SEO and Web Design agency you have access to our elite group of web designers and content creators. Each of our visionary experts focuses their skills on different aspects of SEO and web design. As a group, our powerhouse of a team is an unstoppable force.

If you would like a price quote, please contact us through one of the many ways listed on this page. Please be aware that the suggested quotes may vary between projects due to the complexity of a request.

 

Location

3010 Round Table Drive, West Chester, Ohio, 45069

Phone: +1-(513)-777-6885

info@modestcreation.com